Heritage Hunters

Projekti nimi:
  Heritage Hunters - Peipsiland Heritage Trail joint marketing

Estonian EU external border programme.

Project  Heritage Hunters - Peipsiland Heritage Trail joint marketing is implemented under the European Neighbourhood Instrument and co-financed by the European Union.

Project budget is 49 645,34  euros and programme co-financing 44 680,80  euros.

17. April - 16. October 2023 

Project manager:
Ederi Ojasoo, ederi.ojasoo@gmail.com

Peipsi Koostöö Keskus


Peipsiland is a unique cultural, historical, and social  community that naturally connects many different regions on the shore of Lake Peipsi. Various regional languages are still spoken in the coastal areas of lake Peipsi. In addition to the Võru and Seto languages, speakers of Kodavere and Torma dialects can be found on the west coast. The language of the Old Believers has also preserved its archaic features. All that gives a valuable base to introduce and promote the Peipsiland via its linguistic and cultural heritage.

The project Heritage Hunters we will focus to promote and use the achievements ER 164 PeipsiRing project. The aim is to bring PeipsiRing project results to more practical level, enhancing the Peipsiland culture and heritage tourism via Peipsiland Heritage Trail. The main final beneficiaries are local and regional organizations of lake Peipsi area: for example museums, heritage centers, regional tourism companies and organizations. Project communication activities are targeted to the wider public.

The project improves the cooperation of local communities in heritage protection and promotion. It ensures the marketing and promotion and readiness of local organizations and communities of the Estonian municipalities to actively cooperate in the field of preservation and promotion of the cultural and historical heritage of the region.

The partnership consists of 2 regional NGOs: Peipsimaa Tourism and Peipsi Center for Transboundary Cooperation. Both organizations have experience in tourism and heritage marketing, promotion and regional cooperation.

Our new project helps us to develop and promote Peipsiland Heritage Trail and its cooperation network via joint marketing and activities where former outcomes from ER 164 PeipsiRing are used. Project trains network stakeholders about joint marketing and regional dialects.

We will also create more Peipsiland Heritage Trail products like the Heritage Hunters game, and heritage teaching material (gamecards about Peipsiland heritage-specific objects/details that are suitable for a memory game or collecting pairs), which combines already previously developed materials. These are increasing information dissemination, active learning and making contributions to the preservation of heritage.

Heritage Hunters project results:
●       Improved cooperation in the joint marketing field of the museums and heritage centers in the lake Peipsi region.
●       Network of the key persons who are interested in and take enthusiastically the lake Peipsi Heritage Trail.
●       During the project more concrete joint marketing ideas have been generated and two of them are formed in more detail and piloted within the project.
●       New tools for preserving and promoting local linguistic and cultural heritage are worked out (Heritage Hunters game and card game about lake Peipsi Land).
●       More promo and focus on the lake Peipsi Heritage Trail in media via marketing activities.

  • 24.04.2023 kick-off meeting was organized in Liivi Museum.

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DG REGIO website https://ec.europa.eu/regional_policy/en/